If you look at advertising, the majority of ads seem to be targeted to women, perhaps because they often make purchasing decisions for their families. And the womenswear market is a big one, given the array of clothing that women traditionally wear. However, the digital intelligence firm L2 predicts that revenue from menswear will actually surpass the womenswear market in 2020, with a compounded annual growth of 5% from 2018 to 2020. More attention is being paid to men's fashion, from mens premium leather belts to dress shirt patterns and fun socks. And with e-commerce booming, retailers are seeing the potential for a whole new arena to really sell their wares. Indeed, by 2022, the amount of potential customers shopping in the e-commerce fashion market is supposed to grow by over one billion.
How E-Commerce Helps You
You're likely a working man. You might not have time to go shopping or find it a stressful activity. Thanks to online shopping, you don't have to carve out time in your day to visit stores. If you have a spare few minutes, you can visit the online site of your favorite brand, do a little browsing, have a few clicks, and have something on its way to you, all from the comfort of your office chair, couch, or bed.
Online stores might also have great promotions or discounts available that you wouldn't be able to find in a brick and mortar store. And if you see something from an ad or promotional campaign, it's easy to do a quick search online and have it come up. Indeed, over 40% of purchases are influenced in some way by a personalized ad or promo.
Why You Need to Get Into the Men's Fashion Game
First impressions matter. The saying "dress for the job you want, not the job you have" has some merit behind it. Being smartly dressed can make a difference at work, in ways that you might not even realize.
And men's fashion is starting to matter much more too. The younger generation is sick of the same old khakis and button down shirts in the same three patterns. And young consumers will be driving the fashion industry in the next couple of years. These are the new consumers, and they're all between the ages of 16 to 34.
If you're not playing a good fashion game yet, you need to start! Don't be left behind. How you dress can say a lot about your personality, career, and even attitude towards life (something women have known for years and take full advantage of!).
And speaking of women -- they notice when a man is well put together. A fashion forward gentleman can be a rare thing! Upping your fashion game might just help your dating life too!
Fashion is also fun. It's an extension of yourself and how you present yourself to the outside world. Think of it as not just items you clothe yourself with every day, but as a mode of self-expression. Whether its special mens premium leather belts or a particularly smart bow tie, you can let the world know who you are!
Where to Find Mens Premium Leather Belts
Almost every man wears a belt -- it's a kind of fashion statement all on its own, in addition to being a practical item. For good quality mens premium leather belts, you might check some high quality department stores or special brands that you like. There are also stores that focus specifically on belts and you might be able to find something extra special in one of them!
If you need a little more guidance, try checking out men's fashion magazines or magazines targeted towards men. There might be helpful articles or even advertisements that can steer you in the right direction.
Look good and feel good when you stay up to date on the latest fashions and dress smartly. People in all parts of your life will take notice and it may have some surprising benefits!